Adriatic Route for Thematic Tourism
ADRIATIC-ROUTE aims at promoting cultural, gastronomic and other alternative forms of tourism in the surrounding countries of the Adriatic Sea basin through the use of multimodal transport systems. The ultimate goal is to increase mobility in the participating regions for thematic tourism purposes, while at the same time promoting accessibility from one region / country to the others.
This goal will be achieved through the development of an Adriatic Web-GIS platform that will bridge cultures and transport systems of the participating regions.
The project also promotes joint ventures in the tourism sector while the cooperation actions proposed concern cultural and natural heritage, training, institutional capacity building and investment promotion.
There are few initiatives on the promotion of tourism/cultural/natural resources through the web that however put emphasis merely on the resources themselves and have mostly a pure local/regional focus. Unlike them, ADRIATICROUTE aims at combining those resources with the available transport infrastructures, since accessibility is among the key criteria for selecting a tourism destination, as well as to embrace the whole Adriatic area through common presentation and promotion and facilitate transfer from one region / country to the other.