The key objective of NATCONSUMERS is to develop an advanced and integral user-centred framework for the implementation of efficient energy feedback programmes in the domestic area. NATCONSUMERS approach relies on the complete characterisation of the EU energy consumer, and the design of specific personalised actions tailored to each consumer pattern detected based on the use of natural language and emotional contents. Understanding public needs and adapting to their requirements and expectations are the most appropriate mechanisms for increasing the engagement of citizens in more sustainable energy consumption habits.

NATCONSUMERS will set the scenario to allow strengthening the dialogue between the EU energy system stakeholders in order to define robustness methodologies exploiting to the maximum the potential of energy feedback approaches, filling the existing gaps not still covered by previous pilots and experiments.